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Market Makers

Auteur: Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading)
Editeur: Oxford University Press
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
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ISBN / EAN 9780198783817
Auteur Scott, Peter (Professor of International Business History, Professor of International Business History, Henley Business School at the University of Reading)
Editeur Oxford University Press