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Marketing English Books, 1476-1550
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
990,00 DH
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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
| ISBN / EAN | 9780198847588 |
|---|---|
| Auteur | da Costa, Alexandra (Senior Lecturer, Faculty of English, University of Cambridge) |
| Editeur | Oxford University Press |