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Marketing Planning: Models and Frameworks
A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.
410,00 DH
Sur commande
A concise and user friendly introduction to marketing planning, models and frameworks . It encourages students and novice marketers to think about the context in which they are planning, why a plan is needed and how and why they should use models to get the best results.
| ISBN / EAN | 9781911635505 |
|---|---|
| Auteur | Jarman, Philip (Lecturer in Marketing (Strategy and Marketing), University of Sussex, UK) |
| Editeur | Goodfellow Publishers Limited |