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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel
Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
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Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
| ISBN / EAN | 9780765603166 |
|---|---|
| Auteur | Bridge, Susan |
| Editeur | Taylor & Francis Ltd |