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New Brand of Business
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
600,00 DH
Sur commande
Charles Coolidge Parlin was considered by many to be the founder of market research. This title provides an intriguing business history that explains how and why Curtis developed its market research division. It examines the cultural and social reasons for the development and use of market research.
| ISBN / EAN | 9781439900154 |
|---|---|
| Auteur | Ward, Douglas |
| Editeur | Temple University Press,U.S. |