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New Multinationals

Auteur: Guillen, Mauro F. (Wharton School, University of Pennsylvania)
Editeur: Cambridge University Press
A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
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A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.
ISBN / EAN 9780521516143
Auteur Guillen, Mauro F. (Wharton School, University of Pennsylvania)
Editeur Cambridge University Press