Main image
Click to view image in fullscreen
![]()
New Service Development
This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
1 710,00 DH
Sur commande
This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
| ISBN / EAN | 9780761917410 |
|---|---|
| Auteur | Fitzsimmons, James A. |
| Editeur | SAGE Publications Inc |