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Oxford Handbook of Pricing Management
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
570,00 DH
Sur commande
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
| ISBN / EAN | 9780198714811 |
|---|---|
| Editeur | Oxford University Press |