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Persuasion Industries
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
630,00 DH
Sur commande
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
| ISBN / EAN | 9780198821700 |
|---|---|
| Auteur | McKevitt, Steven (Visiting Professor in Brand Communication, Visiting Professor in Brand Communication, Leeds Beckett University) |
| Editeur | Oxford University Press |