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Positioning the Brand
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
611,00 DH
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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
| ISBN / EAN | 9780415665193 |
|---|---|
| Auteur | Riezebos, Rik (European Institute for Brand Management , the Netherlands) |
| Editeur | Taylor & Francis Ltd |