Positioning the Brand
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
611,00DH
Sur commande
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
| ISBN / EAN | 9780415665193 |
|---|---|
| Auteur | Riezebos, Rik (European Institute for Brand Management , the Netherlands) |
| Editeur | Taylor & Francis Ltd |