Pre-Suasion
It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. 'BEST SALES AND MARKETING BOOK OF 2016'A FINANCIAL TIMES 'BEST BOOK OF 2016'
350,00DH
It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. 'BEST SALES AND MARKETING BOOK OF 2016'A FINANCIAL TIMES 'BEST BOOK OF 2016'
| ISBN / EAN | 9781847941411 |
|---|---|
| Auteur | Cialdini, Robert B., PhD |
| Editeur | Cornerstone |