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Principles of Pricing
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
620,00 DH
Sur commande
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.
| ISBN / EAN | 9781107010659 |
|---|---|
| Auteur | Vohra, Rakesh V. (Northwestern University, Illinois) |
| Editeur | Cambridge University Press |