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Pursuit of New Product Development
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.
980,00 DH
Sur commande
Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.
| ISBN / EAN | 9780750679930 |
|---|---|
| Auteur | Annacchino, Marc (Marconi Product Development Institute, Greenfield, WI, USA) |
| Editeur | Elsevier Science & Technology |