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Services Marketing
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
1 160,00 DH
Sur commande
Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
| ISBN / EAN | 9780538476454 |
|---|---|
| Auteur | Hoffman, K. |
| Editeur | Cengage Learning, Inc |