Shaping China's Global Imagination
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
930,00DH
Sur commande
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
| ISBN / EAN | 9781137361714 |
|---|---|
| Auteur | Wang, Jian |
| Editeur | Palgrave Macmillan |