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Social Marketing Research for Global Public Health

Auteur: Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Editeur: Oxford University Press Inc
Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
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ISBN / EAN 9780199757398
Auteur Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Editeur Oxford University Press Inc