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Social Marketing through Events

Auteur: Jutbring, Henrik (Strategist (executive level) of Social Sustainability, University of Gothenburg, Sweden)
Editeur: Goodfellow Publishers Limited
Thoroughly explains social marketing theory and its relevance to planned events and event tourism and provides lecturers and students with a one stop shop to learn more about this vital area of events management and marketing.
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ISBN / EAN 9781911635345
Auteur Jutbring, Henrik (Strategist (executive level) of Social Sustainability, University of Gothenburg, Sweden)
Editeur Goodfellow Publishers Limited