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Soda Goes Pop
How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
450,00 DH
Sur commande
How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising.
| ISBN / EAN | 9780472054022 |
|---|---|
| Auteur | Love, Joanna K. |
| Editeur | The University of Michigan Press |