Sponsorship: For a Return on Investment

Auteur: Masterman, Guy (Sheffield Hallam University, UK)
Editeur: Taylor & Francis Ltd
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
Sur commande
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
ISBN / EAN 9780750686402
Auteur Masterman, Guy (Sheffield Hallam University, UK)
Editeur Taylor & Francis Ltd