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Sponsorship: For a Return on Investment
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
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Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
| ISBN / EAN | 9780750686402 |
|---|---|
| Auteur | Masterman, Guy (Sheffield Hallam University, UK) |
| Editeur | Taylor & Francis Ltd |