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Strategic Marketing
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.
820,00 DH
Sur commande
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.
| ISBN / EAN | 9780071326230 |
|---|---|
| Auteur | Cravens, David W. |
| Editeur | McGraw-Hill Education - Europe |