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Tourism Marketing for Small Businesses
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
470,00 DH
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This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.
| ISBN / EAN | 9781911396352 |
|---|---|
| Auteur | Pike, Steven (Associate Professor, Queensland University of Technology) |
| Editeur | Goodfellow Publishers Limited |