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Transnational Management: Text, Cases & Readings in Cross-Border Management
Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and competitive environment in which it operates.
2 490,00 DH
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| ISBN / EAN | 9780078029394 |
|---|---|
| Auteur | Bartlett, Christopher A. |
| Editeur | McGraw-Hill Education - Europe |