Transnational Management: Text, Cases & Readings in Cross-Border Management

Auteur: Bartlett, Christopher A.
Editeur: McGraw-Hill Education - Europe
Focuses on management challenges associated with developing strategies and managing operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework showing the interplay between multinational corporation, countries in which it does business, and competitive environment in which it operates.
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ISBN / EAN 9780078029394
Auteur Bartlett, Christopher A.
Editeur McGraw-Hill Education - Europe