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Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
950,00 DH
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The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
| ISBN / EAN | 9780521199230 |
|---|---|
| Auteur | Gomez, Sandalio (IESE Business School, Madrid) |
| Editeur | Cambridge University Press |