Words Matter
A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.
340,00DH
A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.
| ISBN / EAN | 9780520291379 |
|---|---|
| Auteur | Keating, Elizabeth |
| Editeur | University of California Press |